THE ADVENT SEASON GETS A NEW HOME.
AT THE LAKE.
IN THE MIDDLE OF ZUG.
Lights reflect in the lake, the scent of mulled wine and freshly prepared dishes fills the air. Between cosy spots and hidden seating nooks, more than 60 lovingly designed Christmas stalls offer fine food and beautiful gifts.
A new place for the Advent season is being created at Alpenquai. For mulled wine after work, long evenings in large and small circles in the middle of the market or in the fondue chalet, and for family afternoons by the lake.
November 19 – December 23, 2026
Created by the makers of the Zurich Christmas Village at Bellevue. New in Zug.
FINE FOOD
NICE THINGS TO GIVE
Swiss classics and international specialities for lunch, for snacking in between, or for a shared dinner. In addition, handpickedcraftsmanship, design, and beautiful items for gifting.
More than 60 elaborately decorated huts bring Christmas spirit to the lake and make the Alpenquai a meeting point during the Adventseason.
FINE FOOD
FONDUE CHALET
THE WARM ROOM BY THE LAKE
At Alpenquai, the Fondue Chalet connects the Zug Christmasmarket and fondue evening in one place.
Classic cheese fondues and Fondue Chinoise for Christmas dinners, evenings with friends, or cosy evenings during the Advent season.The chalet can accommodate up to 120 people.
Reservations are now possible. Available for exclusive booking uponrequest.
DISCOVER & RESERVATION
A CHRISTMAS VILLAGE FOR LITTLE GUESTS
Lovingly decorated mini-houses in the children's village await littleexplorers with surprises, stories, and creative ideas.
A carousel spins around, there are crafting activities to join, and even Samichlaus stops by.
Our children's program is currently being planned.
DIRECTIONS
We recommend traveling by public transport. From Zug train station, Alpenquai is about a 5-minute walk away. Alternatively, you can use the Bundesplatz stop.
For those arriving by car, parking garages are available in the surrounding area.
DIRECTIONS
We recommend traveling by public transport. From Zug train station, Alpenquai is about a 5-minute walk away. Alternatively, you can use the Bundesplatz stop.
For those arriving by car, parking garages are available in the surrounding area.
OPENING HOURS
November 19 – December 23, 2026
OPENING
November 19, 2026, 5 p.m.
MARKET
Monday – Wednesday 11:30 am – 9 pm
Thursday - Saturday: 11:30 am – 10 pm
Sunday: 11 am – 8 pm
NOTES
From Monday to Friday, half of the market is open from 11:30 am to 4 pm.
FONDUE CHALET
Monday – Friday: 5 PM – 11 PM
Saturday & Sunday: 11:30 am – 11 pm
OPENING HOURS: IMPRISONMENT OF MARY
December 7th from 11:30 am to 10 pm
December 8th from 11am to 9pm
STAY INFORMED
REFERENCES
Freiruum , Zug
Zürcher Wienachtsdorf
Noel au Quai, Genf
Rudolfs, Luzern
QUESTIONS ABOUT THE CHRISTMAS MARKET
Do you have questions about the Christmas Village, have you lost something, or would you like to know how we can get involved?
