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IMPRINT / PRIVACY POLICY

Für Zug AG
 

1.1
Name and address of the responsible party
Für Zug AG
Zählerweg 5
6300 Zug


Email: info@zugerweihnachtsmarkt.ch
Website: zugerweihnachtsmarkt.ch


Website concept, design/implementation, editorial
SCHOENHOUSE COMMUNICATION Sonja Hayo
New Schönhauser Street 19
D-10178 Berlin
sonja@schoenhouse.berlin


Illustration
MYRIAM KAELIN
hello@myriamkaelin.com
myriamkaelin.com


1.2
Copyright
The copyright for all content on this website is held by Für Zug AG.

 

1.3
Disclaimer
All texts and links have been carefully reviewed and are continuously updated. We strive to provide accurate and complete information on this website, but we assume no responsibility, guarantees, or liability for the information provided on this website being correct, complete, or up-to-date. We reserve the right to change the information on this website at any time and without prior notice, and we are also not obligated to update the information contained herein. All links to external providers were checked for accuracy at the time of their inclusion; however, we are not responsible for the content and availability of websites that can be accessed via hyperlinks. For illegal, incorrect, or incomplete content, and especially for damages caused by the content of linked pages, the provider of the page to which reference is made is solely liable. It is irrelevant whether the damage is direct, indirect, or financial in nature, or if there is any other damage that could arise from data loss, downtime, or any other reasons of any kind.

 

1.4
General Information on Data Processing
Scope of processing

 

We collect and use personal data of our visitors and users primarily only to the extent necessary to provide a functional website as well as our content and services. The collection and use of personal data of users is regularly only carried out with the user's consent. An exception applies in cases where obtaining prior consent is not possible for factual reasons and the processing of the data is permitted by legal regulations.


Legal basis
The basis for the processing of personal data in Switzerland is provided by Art. 4 et seq. of the DSG. Insofar as the processing falls under the scope of the GDPR, Art. Article 6(1)(a) – (c) GDPR serves as the legal basis for the processing of personal data. If the processing is necessary for the protection of a legitimate interest of our company or a third party and the interests and fundamental rights of the users do not override the aforementioned interest, then Art. 13 GDPR or Art. Article 6(1)(f) GDPR as the legal basis.
 

Data deletion and storage duration
The data will be deleted or blocked as soon as the purpose of storage no longer applies. Storage may also occur if it is provided for by European or national regulations, laws, or other provisions to which we are subject. Blocking or deletion of the data also occurs when a storage period prescribed by the aforementioned regulations expires, unless there is a necessity for further storage of the data for the conclusion or fulfilment of a contract.

 

1.5
Provision of the website and creation of log files
Description and scope of data processing
Each time the website is accessed, our system automatically collects data and information from the computer system of the accessing device. The following data is collected:
Information about the type of browser and the version used
The user's operating system
The user's internet service provider
The user's IP address
Date and time of access
Websites from which the user's system accesses our website
Websites that are accessed by the user's system through our website
The data is also stored in the log files of our system. A storage of this data together with other personal data of the user does not take place. The user's IP address is stored in an anonymised form, making it impossible to associate it with the requesting client.

 

Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable the delivery of the website to the user's computer. For this, the user's IP address must be stored for the duration of the session. The storage in log files is carried out to ensure the functionality of the website. In addition, the data is used to optimise the website and to ensure the security of our information technology systems. An analysis of the data for marketing purposes does not take place in this context.

 

Duration of storage
The data will be deleted as soon as they are no longer necessary for the purpose of their collection. In the case of data collection for the provision of the website, this occurs when the respective session is terminated.

 

Right of objection and removal
The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. There is consequently no possibility for the user to object.

 

1.6
Use of Cookies
Scope of Data Processing
Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows for the unique identification of the browser when the website is accessed again.

 

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identifiable even after a page change.
 

We also use cookies on our website that allow for the analysis of user browsing behaviour. In this way, the following data can be transmitted:
 

Entered search terms
Frequency of page views
Use of website features
The data collected from users in this manner is anonymised through technical measures. Therefore, it is no longer possible to assign the data to the accessing user. The data is not stored together with other personal data of the users.

 

When accessing our website, the user is informed about the use of cookies for analytical purposes and their consent is obtained for the processing of the personal data used in this context. In this context, a reference to this privacy policy is also provided.
 

Duration of storage, right to object and removal
Cookies are stored on the user's computer and transmitted to our site by the user. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done automatically.

 

For the most common browsers, we provide you with links below that will take you to the respective pages of the browser providers:
 

Microsoft Edge: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-data-firefox
Chrome: https://support.google.com/chrome/answer/95647
Safari: https://support.apple.com/kb/ph21411? locale=en_US
If cookies are disabled for our website, it may no longer be possible to fully use all the functions of the website.

 

1.7
Newsletter
Scope of Data Processing
On our website, there is the option to subscribe to a free newsletter. When signing up for the newsletter, the following data from the input form is transmitted to us: your email address, your first and last name, and your country.

 

In addition, the following data is collected during registration:
IP address of the calling computer
Date and time of registration
For the processing of the data, your consent is obtained as part of the registration process, and reference is made to this privacy policy.

 

If you would like to subscribe to the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter.
 

To ensure the consensual sending of newsletters, we use the so-called double opt-in procedure. In the course of this, the potential recipient can be added to a distribution list. Subsequently, the user receives a confirmation email, providing them with the opportunity to legally confirm their registration. Only if the confirmation is received will the address be actively added to the distribution list.
 

We use this data exclusively for sending the requested information and offers.
 

Mailchimp is used as the newsletter software.
 

Your data will be transmitted to Mailchimp, a subsidiary of "The Rocket Science Group LLC." Mailchimp is prohibited from selling your data and using it for purposes other than sending newsletters. Mailchimp is a certified provider, selected according to the requirements of the General Data Protection Regulation and the Federal Data Protection Act.
 

Further information can be found here:
https://mailchimp.com/legal/

 

The consent given for the storage of data, the email address, and their use for sending the newsletter can be revoked at any time, for example, via the "unsubscribe" link in the newsletter.
T

he data protection measures are always subject to technical updates; for this reason, we kindly ask you to stay informed about the data protection measures at regular intervals by reviewing the privacy policy.
 

Purpose of data processing
The collection of your email address is intended to deliver the newsletter and current information from Für Zug AG.

 

Duration of storage
The data will be deleted as soon as they are no longer necessary for the purpose of their collection. The user's email address will therefore be stored as long as the newsletter subscription is active.

 

Right of objection and removal
The subscription to the newsletter can be cancelled by the affected user at any time. For this purpose, there is a corresponding link in each newsletter. When the email is deleted, the web beacon is also automatically deleted. Our regular text emails do not contain web beacons.

 

This also enables the revocation of consent for the storage of personal data collected during the registration process.
 

1.8
Web analysis service
Google Analytics
To analyse visitor behaviour on our website, we use Google Analytics, a web analytics service from Google Inc. ("Google") is used. Google Analytics uses cookies. The information generated by the cookies regarding the use of our online services is transmitted to Google servers and stored there. The collected data (here, the user's IP addresses) is anonymised and forwarded to Google's servers. The location of these servers can vary and may be in the EU or the USA. The data transmitted to Google is used by Google on our behalf to evaluate the use of our online services and to create reports on the activities that have taken place within our online services, as well as to offer us additional services within the scope of our online services and their use.

 

The IP address transmitted by the user's browser is not combined with other data from Google.


Further information on the use of data for advertising purposes by Google, as well as options for settings and objections, can be found on Google's websites:
 

https://www.google.com/intl/de/policies/privacy/partners/ („Datennutzung durch Google bei Ihrer Nutzung von Webseiten oder Apps unserer Partner“),
http://www.google.com/policies/technologies/ads („Datennutzung zu Werbezwecken“),
http://www.google.de/settings/ads („Informationen verwalten, die Google verwendet, um Ihnen Werbung einzublenden“) und
http://www.google.com/ads/preferences/ („Bestimmen Sie, welche Werbung Google Ihnen zeigt“).
We would like to inform you that on this website, Google Analytics has been extended with the code "anonymizeIp" to ensure the anonymised collection of IP addresses (so-called IP masking). IP masking) to ensure.

 

Facebook/Instagram/Meta
On our pages, plugins from the social networks Facebook and Instagram of Meta Platforms, Inc. are integrated. You can recognise the Facebook plugins by the Facebook logo or the "Like" button on our page. Instagram content can, for example, be displayed through embedded posts or feeds. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
When you visit our pages, a direct connection is established between your browser and Meta's servers through the plugin. Meta receives the information that you have visited our page with your IP address. If you click the Facebook "Like" button or interact with an Instagram plugin or embedded Instagram content while logged into your Facebook or Instagram account, the content of our pages can be associated with your user account. This allows Meta to associate your visit to our pages with your user account. We would like to point out that, as the providers of the pages, we do not have knowledge of the content of the transmitted data or its use by Meta. Further information can be found in Meta's privacy policy at https://privacycenter.instagram.com/policy/.
If you do not wish for Meta to associate your visit to our pages with your Facebook or Instagram user account, please log out of your Facebook and Instagram user accounts.
If you do not wish for Meta to associate your visit to our pages with your Facebook or Instagram user account, please log out of your Facebook and Instagram user account.

 

1.9
Photo and video recordings by Für Zug AG:
During the event, photo and video recordings may be made by Für Zug AG or by photographers and videographers commissioned by them. These can be used in particular for documenting the event as well as for communication and marketing purposes (e.g. on the website, on social media, and in printed materials). e.g., on the website, on social media, and in printed materials) be used.
The processing and publication of the photo and video recordings is carried out to safeguard our legitimate interests in documenting the event as well as in public relations and communication of our offerings (Art. 31 GDPR). If necessary, processing is carried out based on the consent of the affected individuals.
As far as necessary, processing is carried out based on the consent of the affected individuals.

 

1.10
Rights of website users / Rights of the affected

 

Insofar as your personal data is processed, you are a data subject within the meaning of the GDPR, and you are entitled to rights based on Art. 8 DSG as well as Art. 15 GDPR following rights against us as the data controller:
 

1. Right to Information 
You can request information and confirmation from us as to whether personal data concerning you is being processed by us. If such processing is taking place, you can request the following information from us: The purposes and categories of personal data being processed, including the recipients or recipient categories. Categories of recipients to whom your data have been disclosed or will be disclosed, as well as the planned duration of the storage of your data. Should we use profiling technologies, we are required to provide you with meaningful information about the logic involved, as well as the scope and intended effects of such processing. Furthermore, we are required to inform you about your right to lodge a complaint with the data protection authority. Furthermore, you have the right to request information on whether the data concerning you is being transferred to a third country or an international organization.

 

2. Right to Rectification 
You have the right to rectification and/or completion, provided that the data processed about you is inaccurate or incomplete. If that is the case, we will make the correction immediately.

 

3. Right to restriction of processing
Under the following conditions, you can request the restriction of the processing of your data:
if you dispute the accuracy of the data concerning you for a period that allows us to verify the accuracy of your data;
the processing is unlawful and you refuse the deletion of your data and instead request the restriction of the use of your data;
we no longer need your data for the purposes of processing, but you need it to assert, exercise, or defend legal claims, or
if you have objected to the processing and it has not yet been determined whether our legitimate reasons outweigh your reasons. If the processing of your data has been restricted, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defence of legal claims or to protect the rights of another natural or legal person.
If the restriction of processing was made according to the aforementioned conditions, you will be informed by us before the restriction is lifted. Conditions are restricted, you will be informed by us before the restriction is lifted.

 

4. Right to Deletion Right to deletion
We are obligated to delete your data immediately if any of the following reasons apply:
Your data is no longer necessary for the purposes for which it was collected by us;
You withdraw your consent and there is no other legal basis for processing.
You object in accordance with Art. Article 21 paragraph 1 objection to the processing and there are no overriding legitimate grounds on our part for the processing, or you object to the processing in accordance with Article 21 paragraph 2.
Your data was processed unlawfully.
The right to deletion does not exist insofar as the processing is necessary.
to fulfil a legal obligation that requires processing (e.g., towards authorities and offices), or to perform a task that is in the public interest and has been entrusted to us;
for the assertion, exercise, or defence of legal claims.

 

5. Right to Information
If you have exercised your right to rectification, erasure, or restriction of processing with us, we are obliged to inform all recipients to whom your data has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed about these recipients.

 

6. Right of objection Right of objection
You have the right to object at any time, on grounds relating to your particular situation, to the processing of your data which is based on Article 6(1)(e) or (f); this also applies to profiling based on these provisions.

 

We will no longer process your data in this case unless we have compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defence of legal claims.
 

If your data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your data for such marketing purposes; this also applies to profiling, insofar as it is related to such direct marketing.
 

If you object to the processing for the purposes of direct marketing, your data will no longer be processed for these purposes.
 

7. Right to withdraw the data protection consent declaration Right to withdraw the data protection consent declaration
 

You have the right to withdraw your data protection consent at any time. By revoking the consent, the lawfulness of the processing carried out based on the consent until the revocation is not affected.
 

8. Right to lodge a complaint with a supervisory authority Right to lodge a complaint with a supervisory authority
 

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with the data protection authority if you believe that the processing of your data violates applicable law.
 

The data protection authority informs the complainant about the status and results of the complaint, including the possibility of judicial remedy.
 

Zurich, July 2026

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